We design packaging for emotional connection to ensure that your brand, your business and your consumers can benefit.
Our packaging designers will study your product keenly, reviewing your target customer and sales objectives, then create something that aptly fits your needs, whether you want to blend in or stand out. We will guide you on colour choice as well, because your brand palette may not necessarily work with your products. We use colour theory both to influence customers’ emotions and to show your product in the best light.
There’s one more thing a package has: writing. The wording on a pack will include brand name, ingredients, nutritional guidelines, and possibly the brand story. It might even have a product price. Not only do we ensure that every word is legible, crisp, and distinct, our copywriters provide the right words. Packaging is a major trigger in attracting and influencing consumers to buy a brand, playing a fundamental role in the marketing mix.