Search Engine Optimisation
SEO is the process of optimising your website through various methods in order to rank higher for certain relevant keywords on search engines like Google, Bing, and Yahoo. With effective SEO, your website will appear higher on search engine results pages (SERPs) due to its positive relationship to that search engine’s particular ranking algorithm.
- More cost-effective than other marketing
- Generate more business
- Increase organic traffic to your website
- Sell your products efficiently
- Increase profit margins
Our SEO specialists understand the importance of focusing on quality effective keywords that target your potential customers. We’ve got the experience and resources necessary to help achieve your goals and create a profitable strategy for your digital marketing campaigns.
Search Engine Marketing
SEM is related to SEO in that they both deal with digital marketing outreach on search engines like Google and Bing. However, SEO typically refers to internal, organic website optimisation while search engine marketing is commonly known as advertising through a paid media budget. This form of SEM is often referred to as Pay-Per-Click (PPC) advertising. (“Pay-Per-Click” is an advertising model that gets the right ad to the right person at the right time. PPC advertising is a unique way to grow your customer base and generate sales).
- Google Ad Words
The Google Ad Words program is the easiest online marketing solution for businesses today. Quickly having your website appearing on the world’s top search engine and generating quality leads with complete control by a dedicated accounts manager.
Delivering quality results at the right price, a dedicated account manager will work with you to achieve your goals on Google. Using a highly developed system of optimization, 111iT Web Design will provide the online leads you need to help your sales grow.
After identifying your target audience, a list of keyword search phrases will be generated for your approval. This list is well researched to ensure that you’re not paying a fortune for your Google advertising. We’ll also create two variations of Text Ads for each ad group that will be optimized using a split-testing approach which allows us to tune your advertising to your target market.
Once approved, your account is set up and your Ads will start appearing on Google within minutes. Your account manager will then closely monitor your campaign, ensuring that it remains optimised for maximum gain. Each month, you will receive fortnightly reports outlining the progress of your campaign.
With all Google Ad Words campaigns, we also create a re-marketing campaign, which allows you to show ads to people who have visited or your website in the past. This gives you the ability to promote your services to visitors who have already been to your site and will often result in better conversion rates. Remarketing campaigns are utilized on websites such as YouTube.
- Conversion Tracking
To assist you in working out how valuable your campaign is performing we use multiple forms of conversions tracking including; lead tracking after a website form has been filled out, tracking sales once a purchase has been completed on your website and phone tracking.
- Phone Conversion Tracking
This method of conversion tracking can be achieved in two methods:
- Using a phone forwarding number – this will swap out your phone number for either an 1800 phone number or localized phone number for your website. This phone number will then redirect to your main phone number and will allow us to track any phone calls made to your business via AdWords.
- Installing phone tracking on your website – this will also swap out your phone number but this will occur on your website. Any user that lands on your website via a Google AdWords ad will result in your phone numbers automatically being changed on the website.
Social Media Marketing
SMM refers to both organic and paid digital marketing efforts on social media networks like Facebook, Twitter, Instagram, LinkedIn, and others. Social media marketing encompasses many different activities and many consider this to be the future of digital marketing. Having a Facebook page is almost necessary for digital marketing efforts in the current online marketplace. Having multiple social media accounts on the right networks is even better.
- Facebook Marketing
The most visited social media site on the internet, Facebook is surely not going to go anywhere soon. We, being you, get connected to the huge audience so that they get to know about your brands and share their experiences with you. We use this strong marketing instrument to give out various SMM services like client interaction, brand enhancement and reach expansion.
- The first step is designing your business page, putting appropriate cover and profile images.
- The second step is making an appealing page that is easily found on all search engines.
- Then comes scheduling both generic and special posts, advertising the brand and products and monitoring targeted users involvement to your page.
- Lastly, a feedback section where your audience gets to put in their ideas and recommendations for a better business in future.
- Twitter Marketing
Twitter is the micro social network where you can get a buzzing business exposure. With us, you move towards increasing your business prospects with the help of this social media marketing service. You’re aware of your clients about your brand with it. Through Twitter, we let you build trust with your customers and engage in having a personal connection.
SMM services here include:
- Opening customised Twitter profile page with a custom cover image
- Conduct consultation sessions to know the ways of best-buying twitter marketing for your company.
- Get a good number of loyal followers without buying followers.
- Build a twitter marketing strategy involving content, posts and monitoring social reputation.
- LinkedIn Marketing
This popular searched professional network, gives you the chance to get in more traffic, hire qualified students for your business growth and contribute to revenue generation. With LinkedIn, we offer social media services which can establish your business to new heights. Those services include content sharing, getting into group discussions and communicating with professionals. This social platform can make you choose the right talent for your business to achieve profits. First priority under LinkedIn marketing strategy is to
- develop a LinkedIn profile page with links to other websites attached to yours for future engagement.
- Then we move on to creating a one-to-one phone training with your business consultants so that they guide you to have an effective LinkedIn marketing strategy for your business.
- Lastly, we pay attention to socially monitor your business page by looking into the contents, image posts.
- Instagram Marketing
Instagram is one such social media site through which our solutions tend to provide services for your business expansion but with a different marketing strategy. As the site only considers visuals, we strike out specific plans to gather traffic and build a good reputation for your website.
- At first, we determine your target Instagram visitors.
- Then, we make an analysis of your competitors Instagram profiles as to see what images they are posting
- The rule is about six images per week.
- Lastly, we focus on making a consistent brand image on your Instagram profile so that the audience gets acquainted with your company much faster.
- Pinterest Marketing
Pinterest is called the discovery network where you tell your clients what your business is all about. This social media site is basically an online bulletin board where users can organise attractive food, home, decoration, travel, art, and craft and clothes images. The social media marketing services that 111iT offers, gives you the chance to make your target users know about your business by pinning your brand and product images and also lets you interact with the users. We let users directly pin your brand’s images, products to their own profile and also share with others.