Digital marketing is the term used to describe the portfolio of online marketing services and initiatives that will help your business achieve its goals. These platforms include social media, Google search, paid advertising and content marketing/management.
Data Driven Results
Digital marketing has opened the door to a whole new way of understanding your target audience, their wants, and their needs. Using detailed data and insights, we equip your business with all the tools necessary to establish its place in the market. Data is a critical part of our formula, allowing us to deliver communications that resonate with your clients.
With our finger firmly on the pulse of digital trends, we harness creative problem solving and innovation to craft strategic business marketing solutions. Our strategies are actionable, aligning with your core business objectives to ensure your business is geared towards maximising ROI, yet still flexible enough to pivot, shift and adapt when need be.
A Clear Definition of Your Market
Our digital solutions help you as a business clearly define your target market. You will receive a clear breakdown of your market’s demographics, purchasing power, and locations. Knowing exactly who you are providing your services to allows us to help you streamline your offering and target the right people at the right time in the right areas.
Reach Your Target Market
Once your target market is clearly defined and segmented, we will map the best way forward to engage them. We believe in connecting your brand with the relevant people and attracting traffic that converts into sales. Our consultants are experienced and knowledgeable and will work with you to ensure that we achieve optimal results for your business.
The goal of any business exercise is to make a positive contribution to your bottom line. We always strive to maximise your return on investment, delivering holistic online solutions that are relevant, adaptable and effective.
In this day and age, digital has become an integral part of any business strategy. We know that technology and markets change all the time, that’s why we create agile strategies that can be easily modified when need be. With us, you’ll always be one step ahead.
Why You Need Our Digital Strategy?
Digital is more than a set of technologies; it is the ability to get an effective brand building process underway using the available digital tools. An effective digital strategy will give you the following benefits:
- Clarity & direction
- In-depth understanding of your target market
- Increase in market share
- A compelling online value proposition
- Better relationship building with your online customers
- Cost savings on unnecessary duplication and wastage of resources
- Agility to keep up with digital trends and evolution
Our Digital Marketing Capabilities
We use the full suite of digital marketing tools available to us including:
- Brand Development
- SEO (Search Engine Optimisation)
- PPC (Pay per click)
- Social Media
- Responsive web design services
Contact 111iT today for more.